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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Supply Chain

282 posts

Original reporting and insights on sourcing, production, logistics, distribution, and the movement of flowers through the marketplace.

  • Supply Chain

Garden Q&A: Why would you put ice on tropical orchids?

Garden Q&A: Why would you put ice on tropical orchids?
Stokes’ aster can be difficult to find but is a low-maintenance addition…
  • SuperFloral Team
  • September 9, 2019
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  • Supply Chain

Repeat blooming plants gaining fans with plant growers and gardeners

Repeat blooming plants gaining fans with plant growers and gardeners
Summer Crush is the latest in the series of Endless Summer hydrangeas.…
  • SuperFloral Team
  • September 9, 2019
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  • Supply Chain

Petunias: A Classic

Petunias: A Classic
Deeply Rooted When you think Petunia what do you think of? For…
  • SuperFloral Team
  • September 9, 2019
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  • Supply Chain

Tips on scouting from Metrolina Greenhouses and Buglady Consulting

Tips on scouting from Metrolina Greenhouses and Buglady Consulting
Metrolina Greenhouses Assistant Grower Carleton Stuecker, second from right, speaks to Plug…
  • SuperFloral Team
  • September 9, 2019
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  • Supply Chain

14 plants with really big blooms

14 plants with really big blooms
A single flower panicle of a butterfly bush may be up to…
  • SuperFloral Team
  • September 6, 2019
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  • Supply Chain

All about begonias

All about begonias
Begonias come in a wide range of species such as this angel…
  • SuperFloral Team
  • September 6, 2019
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  • Supply Chain

Brian Minter: Commemorative tulips

Brian Minter: Commemorative tulips
Commemorative Tulips. Photo: Van Noort Bulb Co. Ltd. PNG It was the…
  • SuperFloral Team
  • September 6, 2019
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  • Supply Chain

Danziger Colombia Creates Sparkling Chrysanthemum “Open Days” Event

Danziger Colombia Creates Sparkling Chrysanthemum “Open Days” Event
Danziger Colombia hosted an “Open-Days” event at its site in Vereda Pontezuela,…
  • SuperFloral Team
  • September 6, 2019
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  • Supply Chain

Hydrangeas: Prolific flower power

Hydrangeas: Prolific flower power
Van Wilgen’s Garden Center has carried Endless Summer Collection hydrangeas by Bailey…
  • SuperFloral Team
  • September 6, 2019
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  • Supply Chain

New ‘re-bloomer’ varieties extend the flowering season

New 're-bloomer' varieties extend the flowering season
Autumn Twist, one of 31 varieties of Encore Azalea re-bloomers. Robert “Buddy”…
  • SuperFloral Team
  • September 2, 2019
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  • Supply Chain

Seeds of growth: Cut flower farms blossoming in lakes area

Seeds of growth: Cut flower farms blossoming in lakes area
After a morning of picking flowers, Abra Hawley heads home with a…
  • SuperFloral Team
  • September 2, 2019
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  • Supply Chain

Bozeman’s sweet pea flower champion revs up for another year

Bozeman's sweet pea flower champion revs up for another year
Bradley Warren Wake Up Montana BOZEMAN- A champion sweet pea flower grower…
  • SuperFloral Team
  • September 2, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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