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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Supply Chain

282 posts

Original reporting and insights on sourcing, production, logistics, distribution, and the movement of flowers through the marketplace.

  • Supply Chain

Will Covid-19 mean feast or famine for Alaska’s peony growers?

Will Covid-19 mean feast or famine for Alaska’s peony growers?
Kenneth John Gill aka Gillfoto By John Creed No one knows whether…
  • SuperFloral Team
  • May 1, 2020
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  • Supply Chain

Local flower farmers struggling to survive coronavirus shutdown

Local flower farmers struggling to survive coronavirus shutdown
Credit: Courtesy of See Lee A bouquet from See Lee Farm Farmers…
  • SuperFloral Team
  • April 30, 2020
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  • Supply Chain

A strong and viable market

A strong and viable market
According to Plantpeddler President Mike Gooder, the genetics within the horticulture industry…
  • SuperFloral Team
  • April 29, 2020
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  • Supply Chain

Solving pest problems

Solving pest problems
At Riverview Flower Farms, Gregg Meyer helped introduce new solutions to eliminate…
  • SuperFloral Team
  • April 29, 2020
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  • Supply Chain

King of the greenhouse

King of the greenhouse
Photos by Laura Hoefer If Tim and Lisa King aren’t working at…
  • SuperFloral Team
  • April 28, 2020
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  • Supply Chain

A one-stop perennial solution

A one-stop perennial solution
Jim Devereux, vice president of Green Fuse Botanicals, discusses the First Light…
  • SuperFloral Team
  • April 28, 2020
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  • Supply Chain

Superfresh Growers® Prepares for Upcoming Cherry and Pear Seasons

Superfresh Growers® Prepares for Upcoming Cherry and Pear Seasons
YAKIMA, WA – Springtime is representative of rejuvenating showers that bring about…
  • SuperFloral Team
  • April 27, 2020
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  • Supply Chain

‘Heart-wrenching’: Canadian flower farmers forced to throw out months of work amid pandemic

'Heart-wrenching': Canadian flower farmers forced to throw out months of work amid pandemic
‘Heart-wrenching’: Canadian flower farmers forced to throw out months of work amid…
  • SuperFloral Team
  • April 27, 2020
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  • Supply Chain

Cancellations of plant orders prompt advent of pop-up garden shops

Cancellations of plant orders prompt advent of pop-up garden shops
Partnership between two large Langley businesses could help stem COVID-related losses for…
  • SuperFloral Team
  • April 26, 2020
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  • Supply Chain

Lockdown forces flower growers to destroy full blossom crop during peak season

Lockdown forces flower growers to destroy full blossom crop during peak season
A farmer destroying his full blossom flower field on the outskirts of…
  • SuperFloral Team
  • April 26, 2020
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  • Supply Chain

Flower growers see sales wither as planting season launches

Flower growers see sales wither as planting season launches
Beneath the panes of his greenhouse, Jan VanZanten surveys a sea of…
  • SuperFloral Team
  • April 26, 2020
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  • Supply Chain

European Flower Growers Face Financial Crossroads During COVID-19

European Flower Growers Face Financial Crossroads During COVID-19
The European horticulture industry is dealing with the same COVID-19 -related concerns…
  • SuperFloral Team
  • April 19, 2020
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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