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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Supply Chain

282 posts

Original reporting and insights on sourcing, production, logistics, distribution, and the movement of flowers through the marketplace.

  • Supply Chain

Ireland Maps the Road for Horticulture Leading to 2030

Featured image for: Ireland Maps the Road for Horticulture Leading to 2030
The Teagasc Horticulture Road Map 2030 provides an overview of Ireland’s horticulture sector to 2030.
  • SuperFloral Team
  • April 5, 2026
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  • Supply Chain

Powdery Mildew Resistant Gerbera Experiences Breakthrough Advancements

Close-up of an orange gerbera daisy with healthy green leaves
Powdery mildew is one of the most persistent and economically damaging diseases affecting gerbera production.
  • SuperFloral Team
  • March 29, 2026
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  • Supply Chain

Ranunculus Breeding Quality Success at Gartenbau

Featured image for: Ranunculus Breeding Quality Success at Gartenbau
Spring flowering crops are an important part of the production programme at Gartenbau Paul Cox.
  • SuperFloral Team
  • March 29, 2026
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  • Supply Chain

Powdery Mildew Resistant Gerbera and Breakthrough Advancements

Rows of healthy gerbera daisies growing in a greenhouse
Powdery mildew is one of the most persistent and economically damaging diseases affecting gerbera production.
  • SuperFloral Team
  • March 29, 2026
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  • Supply Chain

Selecta Cut Flowers Presents Innovative Chrysanthemum Assortment And Trials In A Digital Exhibition During Chrysanthemum Week 2020

The Selecta cut flowers team was ready and excited to host their…
  • Ralph Granger
  • August 24, 2020
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  • Supply Chain

“WE GROW EMOTIONS” That is the insight behind Danziger’s new Chrysanthemums Portfolio strategy

Danziger MUMs assortment and innovative breeding will be presented at Danziger’s Open…
  • Ralph Granger
  • August 19, 2020
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  • Supply Chain

A new twist to an old favourite

Saba had been a leading spray chrysanthemum for more than 10 years.…
  • Ralph Granger
  • July 24, 2020
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  • Supply Chain

Danziger Launches its New Perennials Catalog for the 20-21 Season

With more than 24 novelties, 40 different crops, and more than 200…
  • Ralph Granger
  • July 20, 2020
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  • Supply Chain

Selecta one sheds light on the secret of its new 2020 pot carnation

With the publication of its 2020 carnation catalogue in mid-March, Selecta one…
  • Ralph Granger
  • June 4, 2020
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  • Supply Chain

Flower industry faces coronavirus wrath

Flower industry faces coronavirus wrath
Ongoing COVID-19 pandemic has severely affected flower markets and cultivations in Bangladesh…
  • SuperFloral Team
  • May 9, 2020
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  • Supply Chain

Dutch farmers hopeful of future blooms despite flower market crash

Dutch farmers hopeful of future blooms despite flower market crash
Dutch flower growers are looking ahead to next year’s crop, as the…
  • SuperFloral Team
  • May 9, 2020
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  • Supply Chain

From bloom to doom: COVID-19 sees flower harvest heading for the bin

From bloom to doom: COVID-19 sees flower harvest heading for the bin
In almost every direction, row upon row of brightly-colored tropical orchids stretch…
  • SuperFloral Team
  • May 8, 2020
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  • Industry News

Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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