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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Search to Answer Your Questions.Stories, Florist Referrals, Vendors, Classifieds, Calendar

Alex Frost

6 posts
  • Events
  • Events

How Will the Next Generation Buy Flowers?

Every generation of customers is different in how they would prefer to be treated. Alex Frost provides four tips to dealing with young customers. Read on […]
  • Alex Frost
  • October 18, 2019
View Post
  • Business

Threats to Mass-Market Floral Retailers

Thirty years ago, U.S. mass-market retailers sold very few flowers. Fast forward to..
  • Alex Frost
  • August 26, 2019
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  • Events
  • Events

Technology Trends in Floral

As with many industries, the floral industry is not immune to the…
  • Alex Frost
  • April 8, 2019
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  • Events
  • Events

Dynamic Inventory Management Push Versus Pull

Many mass-market retailers planning to improve inventory management are increasingly debating “push-versus-pull…
  • Alex Frost
  • February 20, 2019
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  • Events

Dutch Trade Fairs Attract Record Numbers

With more than 3,000 exhibiting and visiting companies from more than 100 countries,
  • Alex Frost
  • January 18, 2019
View Post
  • Events
  • Events

How Tech Helps the Bigger Companies Get Even Bigger

Ever wonder how the biggest companies keep getting even bigger each year? It’s not your
  • Alex Frost
  • January 15, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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