Super Floral
  • Editorial
    • Business
    • Design & Education
    • Events
    • Everyday Flowers
    • Marketing
    • Supply Chain
    • Sustainability
    • Sympathy
    • Technology
    • Trends
    • Weddings
  • Industry News
    • Business
    • Design & Education
    • Events
    • Everyday Flowers
    • Marketing
    • Supply Chain
    • Sustainability
    • Sympathy
    • Technology
    • Trends
    • Weddings
  • Meet the Team
  • Advertise
  • Subscribe
  • Shop
  • Our Brands
    • Florists’ Review
    • Living Flowers
    • Flora Magazine
    • Canadian Florist
    • Australian Florist
  • Editorial
    • Business
    • Design & Education
    • Events
    • Everyday Flowers
    • Marketing
    • Supply Chain
    • Sustainability
    • Sympathy
    • Technology
    • Trends
    • Weddings
  • Industry News
    • Business
    • Design & Education
    • Events
    • Everyday Flowers
    • Marketing
    • Supply Chain
    • Sustainability
    • Sympathy
    • Technology
    • Trends
    • Weddings
  • Meet the Team
  • Advertise
  • Subscribe
  • Shop
  • Our Brands
    • Florists’ Review
    • Living Flowers
    • Flora Magazine
    • Canadian Florist
    • Australian Florist

From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
  • Editorial
    • Business
    • Design & Education
    • Events
    • Everyday Flowers
    • Marketing
    • Supply Chain
    • Sustainability
    • Sympathy
    • Technology
    • Trends
    • Weddings
  • Industry News
    • Business
    • Design & Education
    • Events
    • Everyday Flowers
    • Marketing
    • Supply Chain
    • Sustainability
    • Sympathy
    • Technology
    • Trends
    • Weddings
  • Meet the Team
  • Advertise
  • Subscribe
  • Shop
  • Our Brands
    • Florists’ Review
    • Living Flowers
    • Flora Magazine
    • Canadian Florist
    • Australian Florist
  • Vendor Directory
  • Calendar
  • Classified Ads

Search to Answer Your Questions.Stories, Florist Referrals, Vendors, Classifieds, Calendar

Steve Daum

4 posts
  • Events
  • Events

Post-harvest Valentine’s Day Tips For Longer Lasting Roses

It’s that time of year again! Love is in the air, and floral departments are getting ready for the rush. Learn how to keep your roses fresh and longer-lasting […]
  • Steve Daum
  • January 3, 2020
View Post
  • Business

Flowers Ahoy! An Industry Looks to the Sea

Challenges And Opportunities Face The Floral Industry In 2019. Here Is Our Annual Analysis, With A Little…
  • Steve Daum
  • August 5, 2019
View Post
  • Events
  • Events

Quality: The Key to Successful Online Floral Retail

To some in floral retail, the online space is a great opportunity, a great unknown, or both.
  • Steve Daum
  • June 10, 2019
View Post
  • Events
  • Events

Colombia: A Floral Success Story

Colombia is a land of eternal spring, with a climate ideal for…
  • Steve Daum
  • February 4, 2019
View Post
Subscribe to Our Newsletter
Categories
Follow Us
  • Everyday Flowers
  • Industry News

Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

Get the recent Newsly updates to your mailbox.

Super Floral
  • Meet the Team
  • Contact Us
  • Privacy Policy
  • Sunday Planner
Designed & Developed by Code Supply Co.
ENES