Debra Prinzing

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Gold Medal Floral Design
Events

Gold Medal Floral Design

The FTD World Cup, staged March 1-3 at the Philadelphia Flower Show, is an international floral competition held approximately every four to six years around the globe. Representatives from 23 countries competed in the world-class event, held in the U.S. for the first...

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Tracking Floral Futures
Columnist

Tracking Floral Futures

The floral professional’s role is to connect consumers with the natural world through artistry and design. So it’s no surprise that the emerging themes of this year’s “Slow Flowers Floral Insights and Industry Forecast” include ideas that strengthen community ties...

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