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Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

An interview with Toine Overgaag
Grower News

An interview with Toine Overgaag

Photo courtesy of Toine Overgaag Heading into 2020, Carpinteria, California-based orchid grower, Westerlay Orchids, sees itself competing with the home décor market more so than other flower growers. Below, Westerlay’s President/Owner Toine Overgaag discusses the...

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Hunting the Elusive Orchid
Grower News

Hunting the Elusive Orchid

Watch any TV show or movie where the protagonist goes to the home of someone who is wealthy. Look on the console table near the front door, or on a desk, and you’re likely to see an orchid plant. As the Orchid Republic website says, “Orchids possess a rare...

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