Events

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Solving the Summer Slump
Events

Solving the Summer Slump

by | Apr 26, 2019

Nationwide, July is the worst month for flower sales. Valentine’s Day is long over. Easter has come and gone. And Mother’s Day is in the rearview mirror. Consumers just don’t have a compelling reason to buy flowers in July. Until now.  “A political solution to a...

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Dutch Trade Fairs Attract Record Numbers
Events

Dutch Trade Fairs Attract Record Numbers

by | Jan 18, 2019

With more than 3,000 exhibiting and visiting companies from more than 100 countries, the International Floriculture Trade Fair (IFTF) has become one of the largest and most important floral trade shows of its kind in the world. The IFTF was held Nov. 7-9 at the Expo...

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