David Coake

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Understanding “Gen Next” Consumers
Theme Story

Understanding “Gen Next” Consumers

There are currently an estimated 83.5 million people between the ages of 22 and 38 in the U.S. – approximately 25 percent of the U.S. population. Known as the millennial generation or Generation Y, this trillion-dollar demographic will soon hold the majority share of...

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Industry Behemoths
Stats & Facts

Industry Behemoths

The retail dollar volume of cut-flower imports into the U.S. for the first four months on this year (January-April 2019); totaled $584.76 million; that’s an increase of 10.5 percent over the same period in 2018. For all of 2018, U.S. cut-flower imports totaled $1.1...

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