David Coake

13 posts
David Coake is a floral-industry writer and editor who has contributed to Super Floral, Florists' Review and Slow Flowers Journal. He co-edited "Florists' Review Weddings 2" and is credited on "Florists' Review Design School".

Customer Experience

It wasn’t too long ago that most retail businesses believed that the key to winning customers was offering quality products. Get some handy tips from Superfloral on get and maintain customers. Read on […]
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Proflora 2019

This past October, Asocolflores, the Association of Colombian Flower Exporters, invited a lucky group of journalists from around the world–including Superfloral Executive Editor David Coake to Proflora 2019, the organization’s spectacular biennial cut flower trade show in Bogotá. To learn more about this exciting South American event, read on […]
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Let it Snow

Watch as Lori McNorton designs a wintery arrangement in a beautiful snowflake flurry, red & white container, provided by FTD. To compliment the container, red and white fresh flowers, white branches and glittery snowflakes are used in the design, a gift that can be enjoyed though out the winter season. Watch the video […]
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Industry Behemoths

The retail dollar volume of cut-flower imports into the U.S. for the first four months on this year (January-April 2019); totaled $584.76 million; that’s an increase of 10.5 percent over the same period in 2018. […]
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