Alex Frost

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

How Will the Next Generation Buy Flowers?
Columnist

How Will the Next Generation Buy Flowers?

Many mass-market retailers planning to improve inventory management are increasingly debating “push-versus-pull inventory management” using advanced software systems. Four Tips for Appealing to Younger ConsumersSmartphones are replacing old swipe readers. Tablets are...

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Technology Trends in Floral
Columnist

Technology Trends in Floral

As with many industries, the floral industry is not immune to the forces of technology and science. Just as the internet had a profound change on the industry as we knew it 20 years ago, over the next decade, we will see the flower business transform itself once again...

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Dutch Trade Fairs Attract Record Numbers
Events

Dutch Trade Fairs Attract Record Numbers

With more than 3,000 exhibiting and visiting companies from more than 100 countries, the International Floriculture Trade Fair (IFTF) has become one of the largest and most important floral trade shows of its kind in the world. The IFTF was held Nov. 7-9 at the Expo...

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