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Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Hydrangeas: Prolific flower power
Grower News

Hydrangeas: Prolific flower power

Van Wilgen’s Garden Center has carried Endless Summer Collection hydrangeas by Bailey Nurseries since the launch of the collection’s first product, The Original, 15 years ago. “At the beginning, there was high demand,” says Vice President Ryan Van Wilgen. “Through the...

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New Data on Floral E-commerce
Business

New Data on Floral E-commerce

As the leading global trade association helping the supermarket floral industry increase sales, Produce Marketing Association (PMA) commissioned research on floral e-commerce to help suppliers and retailers better understand the channel in the U.S. and European...

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