Content

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Flowers Ahoy! An Industry Looks to the Sea
Business

Flowers Ahoy! An Industry Looks to the Sea

A paradigm shift is underway in the world of flower shipments. A market dominated by refrigerated cargo jets for more than 40 years has begun to make room for the option of ocean freight. Technological advances and new handling protocols have made this develop-ment...

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ZUPAN’S MARKETS
Florist Spotlight

ZUPAN’S MARKETS

Zupan’s has three stores in the Portland area, all noted for their fresh meat and fish, fruits and vegetables, and bakery goods. Mike Zupan, the stores’ owner, believes that having the most wonderful array of the freshest flowers conveys this. Each store has its own...

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And the Award Goes to … Excellence
Contests

And the Award Goes to … Excellence

For more than two decades, Super Floral has sponsored the “Merchandising Award of Excellence” contest to recognize excellence in floral merchandising by supermarket floral departments. Over the years, the contest, which is cosponsored by Syndicate Sales, Inc., has...

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