Content

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Managing and Selling to Gen Y
Stats & Facts

Managing and Selling to Gen Y

In 2019, according to Pew Research Center, the youngest millennial is 22, and the oldest is 38. These folks are simultaneously becoming the most important consumer group and taking over the workforce, which is presenting challenges for businesses, as both marketers...

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Generation Next
Perspective

Generation Next

It is true that, as humans, we are all fundamentally the same: We all want love and happiness. However, each generation confronts finding those basic human needs in very different social and economic climates. Those climates shape each generation in unique and...

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