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Questions with Alec Charais
BloomStruck Research indicates that shrubs in mixed containers have piqued the interest of consumers. Alec Charais, marketing and communications manager at Bailey, describes how growers can create some dynamic, big-ticket products that will boost profits for both the...
An interview with Toine Overgaag
Photo courtesy of Toine Overgaag Heading into 2020, Carpinteria, California-based orchid grower, Westerlay Orchids, sees itself competing with the home décor market more so than other flower growers. Below, Westerlay’s President/Owner Toine Overgaag discusses the...
A “Botanical Story” for Gen Y and Z
Millennials and post-millennials (Generations Y and Z, respectively) sure do love their potted plants. Just take one scroll through an Instagram feed, and you’ll find multiple interiorscaping accounts and posts. But do not be deceived by the thought of interiorscaping...