
Content


Making interactive, beautiful proposals that lead to increased booking is easier than ever
First Impressions We’ve all heard about the importance of first impressions. We learn about it early on in life, and it runs true for every interaction you have with anyone else. Think about the first time you met a close friend or a well-liked employee. They had...
First Faux-Fresh Partnership Blooms at High Point Market
Floral designer Ed Glenn, CEO of New Growth Designs, has collaborated with horticulturalist and founder of Weston Farms, Erin Weston, to introduce an archival quality three-dimensional magnolia bloom. It’s the first collaboration of its kind, pairing a permanent...
Generational Marketing of Floral
All purchasers are motivated by how they feel and what surrounds them, from generational values to social media experiences and consumer personas. These days, consumers are embracing life and design in simpler form and putting a high value on self-awareness and...