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Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Understanding “Gen Next” Consumers
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Understanding “Gen Next” Consumers

There are currently an estimated 83.5 million people between the ages of 22 and 38 in the U.S. – approximately 25 percent of the U.S. population. Known as the millennial generation or Generation Y, this trillion-dollar demographic will soon hold the majority share of...

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