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Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Retail Forecast 2020
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Retail Forecast 2020

A slowing economy. Costly tariffs. Brexit angst. A presidential election. A shaky stock market. Rising labor costs. A looming recession. And happy shoppers.   “Retailers face a challenging economic environment in 2020. while full employment, happy consumers, a...

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Bridging the New Generation Gap
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Bridging the New Generation Gap

The good news is that Americans are living and working longer. The bad news is that Americans are living and working longer. What seems to be a clear-cut contradiction could lead to internal strife as multiple generations with different aspirations and goals are...

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Understanding “Gen Next” Consumers
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Understanding “Gen Next” Consumers

There are currently an estimated 83.5 million people between the ages of 22 and 38 in the U.S. – approximately 25 percent of the U.S. population. Known as the millennial generation or Generation Y, this trillion-dollar demographic will soon hold the majority share of...

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