David Coake

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Customer Experience
Stats & Facts

Customer Experience

It wasn’t too long ago that most retail businesses believed that the key to winning customers was offering quality products and/or services. But things are changing. A study by Walker Information, an experience management (XM) firm based in Indianapolis, Ind., reveals...

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The Many Meanings Of Roses
Merchandising

The Many Meanings Of Roses

For Valentine’s Day 2019, Jessica DeSalvatore, produce manager at Publix at Sunrise Boulevard in Ft. Lauderdale, Fla., wanted to highlight the “language of flowers” by informing customers of the meanings of various colors of roses.   “Valentine’s Day display at a Ft....

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Proflora 2019
Events

Proflora 2019

Last October, Asocolflores, the Association of Colombian Flower Exporters, invited a lucky group of journalists from around the world +to attend Proflora 2019, the organization’s spectacular biennial cut flower trade show in Bogotá. I was one of those journalists, and...

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Let it Snow
Trends

Let it Snow

Watch as Lori McNorton designs a wintery arrangement in a beautiful snowflake flurry, red & white container, provided by FTD. To compliment the container, red and white fresh flowers, white branches and glittery snowflakes are used in the design, a gift that can...

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Perspective December 2019
Perspective

Perspective December 2019

At the end of every year, most of us look forward to the coming year and wonder what’s in store for us. As difficult as these predictions are, and as often as we get them right or wrong, we still persist in making this effort.   “Economists have allowed themselves to...

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