Content

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

State of the Industry
Columnist

State of the Industry

When we sit in the audience watching a Broadway-scale production, we tend to view it in the present, just what we see on the stage, without thinking of all the moving parts necessary for it to come together. There’s the set that had to be built, the props acquired and...

Read More

It’s a New Year!
Perspective

It’s a New Year!

Whether you look at all of this through rose-colored glasses or with a pessimistic sideways glance, change always brings opportunities. Markets shift, ideas change, and through it all, we continue on. As Albert Einstein once quipped, “It’s best to learn from the past...

Read More