Alena Maschke

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Balloon Industry Challenges

Balloon Industry Challenges

Real Concerns or Just Hot Air? No well-curated Pinterest board or Instagram feed can live without helium-filled balloons. Graduation festivities, birthdays or weddings – all of life’s joyous moments can be turned into social media gold by adding floating...

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