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Colombia: A Floral Success Story
Colombia is a land of eternal spring, with a climate ideal for growing flowers year-round. So ideal, in fact, that cut flowers have become a billion-dollar-plus enterprise. The evidence is all around you: Chances are, the roses, carnations, and countless other types...
Colombia’s Powerhouse Floriculture Industry
You probably know that about two-thirds of the flowers sold in the U.S. today are grown in Colombia. But what do you imagine when you picture a flower farm in Colombia? What qualities do you associate with Colombian flowers? Alexandra Farms, Bogotá COLOMBIA TODAY:...
Courting Customers for Valentine’s Day
As New Year’s confetti is swept away, the floral industry turns its attention to the hearts and flowers of Valentine’s Day displays, which bring an opportunity for increased sales and cross-department upsells. For well-planned and executed displays, these added...
Tracking Floral Futures
The floral professional’s role is to connect consumers with the natural world through artistry and design. So it’s no surprise that the emerging themes of this year’s “Slow Flowers Floral Insights and Industry Forecast” include ideas that strengthen community ties...Latest News
