Business
Full service floral department in a customer first driven world
For years, grocery store patrons have enjoyed adding a bouquet of pre-packaged flowers or a pre-made floral arrangement while browsing through the produce aisles. As customer lives are now busier than ever and convenience is a major priority for them thanks to the...
New Data on Floral E-commerce
As the leading global trade association helping the supermarket floral industry increase sales, Produce Marketing Association (PMA) commissioned research on floral e-commerce to help suppliers and retailers better understand the channel in the U.S. and European...
Threats to Mass-Market Floral Retailers
“Which new technologies and business models pose a legitimate threat to mass-market floral market share, and which ones will be flashes in the pan?” Thirty years ago, U.S. mass-market retailers sold very few flowers. Fast forward to today,...
Flowers Ahoy! An Industry Looks to the Sea
A paradigm shift is underway in the world of flower shipments. A market dominated by refrigerated cargo jets for more than 40 years has begun to make room for the option of ocean freight. Technological advances and new handling protocols have made this develop-ment...
Five Ways to Grow Your Millennial Customer Base
Want to tap into millennial generation buying power? You’re not alone. Every retail segment longs to charm this generation, which has surpassed baby boomers to become the largest living generation. This group boasts purchasing power (more than $200 billion annually)...Latest News
