Columnist

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Tracking Floral Futures
Columnist

Tracking Floral Futures

The floral professional’s role is to connect consumers with the natural world through artistry and design. So it’s no surprise that the emerging themes of this year’s “Slow Flowers Floral Insights and Industry Forecast” include ideas that strengthen community ties...

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State of the Industry
Columnist

State of the Industry

When we sit in the audience watching a Broadway-scale production, we tend to view it in the present, just what we see on the stage, without thinking of all the moving parts necessary for it to come together. There’s the set that had to be built, the props acquired and...

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