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State of the Industry December 2019
As the floral market works together to grow a healthier world, it’s critical to stay on top of current trends and issues, both inside and outside of the industry. Produce Marketing Association (PMA) chief executive officer Cathy Burns shares insights from her “State...
Floral Training and Mass-Market Retail
Perishables is a business that comprises many moving parts, each link in the chain more important than the previous. Every step of the way, there are countless protocols and procedures in place that ensure the product is at its optimum quality when it hits stores,...
Flowers of Choice
Based in Eugene, Ore., Market of Choice is a 10-store privately owned specialty grocery chain with locations across the state. When I stopped by the Bend, Ore., store on a recent visit, I was impressed by the floral department’s extensive “local” offerings, from...
How Will the Next Generation Buy Flowers?
Many mass-market retailers planning to improve inventory management are increasingly debating “push-versus-pull inventory management” using advanced software systems. Four Tips for Appealing to Younger ConsumersSmartphones are replacing old swipe readers. Tablets are...
Generational Marketing of Floral
All purchasers are motivated by how they feel and what surrounds them, from generational values to social media experiences and consumer personas. These days, consumers are embracing life and design in simpler form and putting a high value on self-awareness and...Latest News
