Columnist

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

A Sweet Spot for Spray Roses
Columnist

A Sweet Spot for Spray Roses

Once a modest supporting actor, the spray rose is moving to center stage thanks to its versatility and appealing price tag. The term “spray” refers to a floribunda rose that produces clusters of smaller blooms on a single stem or multibranched stemessentially...

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Illinois Blooms for Midwest Vases
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Illinois Blooms for Midwest Vases

One might think it’s impossible for supermarket shoppers to find truly “local” flowers during all four seasons of the year, especially in the Windy City. But those who frequent several Whole Foods Market floral departments in Chicago have Jeanie McKewan, of...

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The Washington Flowers Project
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The Washington Flowers Project

For years, Washington State’s cut-flower production has been associated with tulips, popular for spring tourism and a by-product of commercial bulb production in Skagit Valley. Because of this, Washington has traditionally ranked among the top three U.S. states for...

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Keeping Mass-Market Floral in the Black
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Keeping Mass-Market Floral in the Black

The Washington Post reported in April that a recent survey of shoppers in 64 countries found that consumers around the world are confident, but they are likely to spend more cautiously in the coming months amid political and economic uncertainty. This includes scaling...

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Tulip Travels
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Tulip Travels

Tulips have a history and culture unrivaled by other flowers. Roses may be the biggest sellers, but tulips own a slice of world history that no other flower can rival. For example, “Tulipomania” in the 1600s was the source the first economic bubble in history, where...

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