
Columnist


Illinois Blooms for Midwest Vases
One might think it’s impossible for supermarket shoppers to find truly “local” flowers during all four seasons of the year, especially in the Windy City. But those who frequent several Whole Foods Market floral departments in Chicago have Jeanie McKewan, of...
The Washington Flowers Project
For years, Washington State’s cut-flower production has been associated with tulips, popular for spring tourism and a by-product of commercial bulb production in Skagit Valley. Because of this, Washington has traditionally ranked among the top three U.S. states for...
Keeping Mass-Market Floral in the Black
The Washington Post reported in April that a recent survey of shoppers in 64 countries found that consumers around the world are confident, but they are likely to spend more cautiously in the coming months amid political and economic uncertainty. This includes scaling...
Quality: The Key to Successful Online Floral Retail
To some in floral retail, the online space is a great opportunity, a great unknown, or both. Whether you are in e-commerce reluctantly or enthusiastically, you want your online offering to complement your existing business and maintain the standards of quality you...