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Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

2019’s Top plant performers
Grower News

2019’s Top plant performers

Every plant trial is different. Each trial garden has different weather conditions, sunlight levels, water needs and other factors that make each location unique. That can make knowing which plants are best to grow at your operation a difficult question to answer....

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The Many Meanings Of Roses
Merchandising

The Many Meanings Of Roses

For Valentine’s Day 2019, Jessica DeSalvatore, produce manager at Publix at Sunrise Boulevard in Ft. Lauderdale, Fla., wanted to highlight the “language of flowers” by informing customers of the meanings of various colors of roses.   “Valentine’s Day display at a Ft....

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Proflora 2019
Events

Proflora 2019

Last October, Asocolflores, the Association of Colombian Flower Exporters, invited a lucky group of journalists from around the world +to attend Proflora 2019, the organization’s spectacular biennial cut flower trade show in Bogotá. I was one of those journalists, and...

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