Magazine

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Top E-Commerce Predictions for 2020
Business

Top E-Commerce Predictions for 2020

It’s that time of year again! Love is in the air, and floral departments are getting ready for the rush with tons of lovely roses on hand. However, getting all those gorgeous stems from the farms into the hands of their Valentine’s Day recipients takes superior care...

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Customer Experience
Stats & Facts

Customer Experience

It wasn’t too long ago that most retail businesses believed that the key to winning customers was offering quality products and/or services. But things are changing. A study by Walker Information, an experience management (XM) firm based in Indianapolis, Ind., reveals...

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TPIE 2020: The Place For Plants
Events

TPIE 2020: The Place For Plants

You’ve probably noticed that you can’t open any of your news feeds without seeing at least one of your connection’s proud posts about his or her recent houseplant purchases. Fiddle-leaf figs, snake plants, succulents – it may as well be the 1970s again, as far as...

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The Many Meanings Of Roses
Merchandising

The Many Meanings Of Roses

For Valentine’s Day 2019, Jessica DeSalvatore, produce manager at Publix at Sunrise Boulevard in Ft. Lauderdale, Fla., wanted to highlight the “language of flowers” by informing customers of the meanings of various colors of roses.   “Valentine’s Day display at a Ft....

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Proflora 2019
Events

Proflora 2019

Last October, Asocolflores, the Association of Colombian Flower Exporters, invited a lucky group of journalists from around the world +to attend Proflora 2019, the organization’s spectacular biennial cut flower trade show in Bogotá. I was one of those journalists, and...

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