Magazine
A “Botanical Story” for Gen Y and Z
Millennials and post-millennials (Generations Y and Z, respectively) sure do love their potted plants. Just take one scroll through an Instagram feed, and you’ll find multiple interiorscaping accounts and posts. But do not be deceived by the thought of interiorscaping...
Kansas Hy-Vee Store Features Innovative Staff
An interview with Kathy Buning Floral manager Hy-Vee 1455 W. 155th St.Olathe, Kan. The same but sooooo different There are more than 240 Hy-Vee stores throughout eight Midwestern states. Heck, there are two stores in Olathe. What we produce is different because the...
Bridging the New Generation Gap
The good news is that Americans are living and working longer. The bad news is that Americans are living and working longer. What seems to be a clear-cut contradiction could lead to internal strife as multiple generations with different aspirations and goals are...
Understanding “Gen Next” Consumers
There are currently an estimated 83.5 million people between the ages of 22 and 38 in the U.S. – approximately 25 percent of the U.S. population. Known as the millennial generation or Generation Y, this trillion-dollar demographic will soon hold the majority share of...
The Journey of a Thousand Miles …
In an attempt to describe the farm-to-consumer journey of flowers, take the quote “The journey of a thousand miles begins with a single step,” by early Chinese philosopher Lao-tzu, and change the word “step” to “stem.” Even though this isn’t a completely accurate...Latest News
