As climate variability, drought pressure, and water scarcity continue to challenge agricultural productivity across Australia and the Asia-Pacific region, Qingdao SOCO New Material Co., Ltd. (SOCO), a global provider of soil hydrogel technologies, will participate in Hort Connections 2026, an Australian horticulture and fresh produce industry event. The exhibition will take place from June 1-4, 2026, at the Adelaide Convention Centre in Australia,where SOCO will present its latest water-saving hydrogel technologies and localized agricultural solutions at Booth 141.
At the event, SOCO will highlight two major application scenarios tailored for the horticulture market, soil hydrogel solutions for horticulture and flower cultivation; and advanced moisture-retention solutions for turf and landscaping management.
Designed for drought-prone and water-restricted environments, SOCO Soil hydrogel technologies help improve soil water retention, reduce irrigation frequency, enhance root-zone moisture management, and improve transplant survival rates under challenging climate conditions. Our products are capable of absorbing and retaining large volumes of water and gradually releasing moisture back into the soil as needed by plants. The solutions are widely used in horticulture, landscaping, nurseries, turf management, fruit tree planting, and ecological greening projects.
“Australia is one of the most important strategic markets for sustainable horticulture and smart water management technologies,” said a regional market representative from SOCO. “As water conservation becomes increasingly critical for the future of agriculture and landscaping, we believe advanced soil hydrogel technologies will play a key role in improving water-use efficiency, plant resilience, and long-term sustainability.”
During Hort Connections 2026, SOCO’s local sales representatives, agricultural technical specialists, and international business team will meet with growers, distributors, landscape contractors, and industry partners to discuss localized application strategies and integrated agricultural water-management solutions.
Beyond standalone hydrogel products, SOCO also provides integrated application support and technical consultation services, helping customers optimize product dosage, soil integration methods, irrigation compatibility, and crop-specific application programs.
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
