Smurfit Kappa developed the new packaging concept to protect the most delicate blooms. Credit: Smurfit Kappa. Smurfit Kappa has developed a new e-commerce packaging solution for Enjoy Flowers, a brand of Colombian flower grower Jardines de Los Andes. Enjoy Flowers brand delivers ‘fresh-cut’ flowers from Colombian farms to the US customers through the e-commerce channel. Enjoy Flowers chief operating officer Alejandro Herrera said: “Our flower bouquets are made to order and shipped directly from the farm in Colombia to our customers’ homes in the US, so it was imperative for us that the packaging would guarantee the freshness and quality while still delivering a wow experience for the customers. “Working together with Smurfit Kappa we examined all aspects of the supply chain and produced a packaging solution that surpassed our expectations. This has helped us to grow our business and differentiate us from the competition.” Leveraging its eSmart service, Smurfit Kappa developed the new packaging concept to protect the most delicate blooms. The solution is 100% recyclable and biodegradable. The company’s eSmart e-commerce packaging service is designed to enhance all features of packaging from packing line to supply chain to customer experience. According to the flower grower, the new packaging solution helped the company to increase sales of a wedding bouquet line by 300%. Smurfit Kappa The Americas innovation director German Pulido said: “The packaging must fulfil its function, whether technical or aesthetic. This is why research and ongoing development in design is essential. Packaging transports, protects and sells, so it should be the perfect complement of what is inside. “As part of our Better Planet Packaging initiative, we are encouraging companies to choose paper-based packaging due to its sustainability credentials and flexibility.”
Source: www.packaging-gateway.com
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
