The World Ornamental Horticulture Summit took place from 11 – 13 September in Beijing, China and was organised by the International Association of Horticultural Producers (AIPH) and the China Flower Association (CFA). A line up of distinguished international speakers presented to over 300 delegates representing 69 countries. Many high-level Chinese officials and industry leaders from around the world attended the official opening ceremony and summit sessions. The summit included the AIPH International Green City Conference entitled ‘Urban greening for clean and healthy cities’ and three focused sessions on Intellectual Property (IP) rights in China, trade and cooperation in China and understanding the Chinese market. The list of prominent industry leaders speaking at the event included Mr Biense Visser, CEO of Dümmen Orange; Mr Fabian Saenz, Vice President of Costa Farms, Far East Division, Guangzhou, China; Mr Lu Zhipeng, Manager of Ornamentals and Horticultural Products at Alibaba; Mr Marco van Zijverden, CEO of Dutch Flower Group; Dr Edgar Kriegar, CEO of CIOPORA and Mr Long Sanqun, Deputy Director General of the Plant Breeders Rights (PBR) office in China. Speakers highlighted new business opportunities, key challenges and future perspectives. Mr Long Sanqun outlined the rapid progress being made in strengthening Chinese PBR regulation and enforcement. Dr Edgar Kriegar explained the critical role of IP rights to innovation in horticulture and expressed his view that China is making significant and fast progress in this area. He said that “this shows real potential to be robust and effective”. Mr Lu Zhipeng of Alibaba offered valuable insights into the Chinese consumer market and emphasised the need to offer unique and high-quality products. Mr Joep Hendricks, author of AIPH’s International Vision Project reports, explored consumer demand further offering a forecast of the Chinese market to 2030. Mr Bernard Oosterom, President of AIPH, closed the Summit with a summary of the event’s key themes: the importance of living green and the AIPH Green City concept for the future of the planet and humankind; respecting and protecting IP as a driver of innovation; and cooperation and sharing ideas for promoting consumption. Most important of all, he concluded […]
Source: www.perishablenews.com
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