Breeder News

Selecta one has added the SKYfamily of Petunias to its breeding family.

The story of legendary Petunias from Selecta one began with NightSky, with the company soon bringing other impressive Petunia varieties with unique floral patterns to market. With the new SKYfamily, Selecta one combines the entire row of Petunias with a sky pattern, introducing new and exciting varieties.

Selecta one describes the SKYfamily of petunias as each flower being its own miniature universe.

With SKYfamily, Selecta one three new spectacular SKY varieties:

• the dark MysterySky (see image above) with very fine, bright spots, which was already included in the assortment for the 2019-20 season;
• the precious RoyalSky with its vivid purple floral pattern;
• and the fine, discreet LavenderSky (see below).

The LavenderSky petunia from Selecta one’s new Skyfamily range.

In addition to the original NightSky and the two new varieties of the last years, LightningSky and GlacierSky, Selecta one brings its attractive SKY Petunia assortment together under the same sky and banner—the SKYfamily.

For marketing purposes, the SKYfamily concept is offered in the form of printed pots, labels and promotion posters and banners. It enables growers and especially retailers to market and promote the complete series of legendary Petunias. The concept design can be adapted to individual customer demands with respective offered varieties. The NightSky concept will still be available.

Selecta One
The family company Selecta one is a world-leader in breeding, producing and marketing vegetatively propagated ornamental plants. The breeding activities include bedding and balcony plants, poinsettias, perennials and cut flowers. With 11 production sites and distribution companies in Europe, Africa, Asia and America, the corporate group serves all relevant markets worldwide. Quality and sustainability are the company’s key concepts for innovations in the product and marketing sector, while responsibility and reliability are the basic principles for dealings with customers, members of staff and the environment. The commercial objective is to create a green product world, and to win over and inspire gardeners, the trade, and the end consumer.

Contact
For further information or for picture requests, please contact Ms. Milena Weller, Selecta Klemm GmbH & Co. KG, Hanfäcker 10, 70378 Stuttgart, Germany, Tel.: +49-(0)711-95325-245, m.weller@selecta-one.com.