Privacy Policy

 
 

The Voice of the Super Floral

Last updated: October 2, 2026

Your privacy matters to us. This policy explains what information we collect, how we use it, who we share it with and the choices you have. It applies to all of our publications and websites: Florists’ Review (FloristsReview.com), SuperFloral (SuperFloral.com), LivingFlowers (LivingFlowers.com), Australian Florist (Australian-Florist.com), Canadian Florist (CanadianFlorist.com) and Flora Magazine (Flora-Magazine.com). It also covers their email newsletters, our print magazine subscriptions and the sign-up forms that support them.

The short version: we never sell or rent your personal information. Advertisers and sponsors only ever see combined, anonymous statistics about our readers, never your name, email, address or individual answers.

Who we are

These publications are operated by Florists’ Review Media LLC (“we,” “us”). We are responsible for (the “controller” of) the personal information described in this policy. You can reach us at:

Florists’ Review Media LLC
198 Logan Dr
Ashland, OR 97520
United States
mail@floristsreview.com

Questions about privacy, or requests to access, correct or delete your information, can go to our Privacy Officer at the same email address.

Information we collect

Information you give us

When you subscribe to our newsletters or request a free print subscription, we ask for:

  • Contact details: your name, email address, phone number and job title.
  • Mailing address: where you’d like the magazine sent.
  • Business details: your business name and website, business type, your role, business size, annual volume, number of locations, years in business and specialties.
  • Purchasing and professional details: for example, your role in purchasing decisions, the products you buy, where you buy them, purchases you’re planning, the wire services you use, how you sell, the number of weddings and events you do, and your professional memberships. We only show these questions when they apply to your type of business.
  • Interests and preferences: the topics you care about, the newsletters you’d like and how you prefer to learn about the industry.

Most of these questions are required to qualify for a free print subscription, and “N/A” or “None” options are provided where they don’t apply. You can choose not to answer, but we may not be able to provide a free print subscription.

If you pay for international delivery, payment is handled by our payment processor. We do not see or store your full card details.

If you email us, enter a contest or event, list an event on our calendars, or contact us about advertising, we keep the information you send so we can respond and provide the service.

Business contact information from public sources

To grow our readership and advertiser base, we may collect business contact details that businesses publish themselves, such as the business name, website, business email address, phone number and location shown on a company website or in a public business directory. We use these details only to contact the business about our publications, for example to invite it to subscribe or to tell it about advertising. Every such message identifies us and lets you opt out, and we stop contacting you as soon as you ask.

Information collected automatically

Like most websites, we and our service providers collect technical information when you visit, such as your IP address, browser and device type, pages viewed, the page that referred you, and the time and length of your visit. Our sign-up forms also record the date of your sign-up and the link or campaign that brought you to us. They use spam protection (a CAPTCHA and email verification) to keep automated sign-ups out. Our emails may record whether a message was opened and which links were clicked, so we can improve them.

Cookies

We use cookies and similar technologies to keep the site working, understand how it’s used and measure our audience. Our advertising partners may also set cookies to show ads and measure their performance. Where the law requires it, for example in the United Kingdom and the European Union, we ask for your consent before using non-essential cookies, and you can change your choice at any time. You can also block or delete cookies in your browser settings. Most of the site will still work, but some features may not.

How we use your information

  • To deliver the magazine and newsletters you asked for, and to manage your subscription.
  • To verify that print subscriptions go to real people in the floral and related industries, and to keep our list accurate. A member of our team reviews print subscription requests; we do not make decisions about you solely by automated means.
  • To choose and improve our content, newsletters and events based on what readers tell us they want.
  • To send you information about our publications and events. You can opt out at any time.
  • To produce combined, anonymous audience statistics for advertisers and sponsors. For example, “45% of our readers are purchasing decision-makers,” or “120 readers plan to buy a POS system this year.”
  • To protect our sites and forms from spam, fraud and misuse, and to meet our legal obligations.

How we share information

We do not sell, rent or trade your personal information, and we never give advertisers your individual details. We share personal information only:

  • With service providers who work for us, only as needed to provide their service and under obligations to protect it. These include our form, CRM, email and billing tools (Zoho), our payment processor, website hosting, and the printers and mailing houses that print and mail the magazine.
  • Among our own publications listed above, so each can send you the content you’ve signed up for.
  • When required by law, or to protect the rights, property or safety of our readers, our staff or the public.
  • If our business is sold or merged. In that case your information may transfer to the new owner, and it will remain covered by this policy.

Advertisers whose ads appear on our sites or in our emails may collect information through their own cookies or websites, under their own privacy policies.

Our emails

We send newsletters and other marketing emails only to people who signed up for them, or, for business contacts, as described in “Business contact information from public sources” above. Every email identifies who it’s from, includes our mailing address and has a working unsubscribe link. We process unsubscribe requests promptly, within 10 business days at most.

Your choices and rights

  • Unsubscribe: every email includes an unsubscribe link, and you can manage your newsletter preferences at any time.
  • Access and correction: you can ask for a copy of the personal information we hold about you, or ask us to correct it. You can also fill out our subscription form again to update your details.
  • Deletion: you can ask us to delete your information.
  • Stop print delivery: contact us at any time to cancel your print subscription.
  • Withdraw consent: where we rely on your consent, you can withdraw it at any time. This doesn’t affect anything we did before you withdrew it.

To make a request or a complaint, email mail@floristsreview.com. We’ll confirm we’ve received it within 30 days and respond as quickly as we can. We may need to confirm your identity first. We honor these requests wherever you live.

Readers in the United Kingdom and European Union

If you are in the UK or EU, the UK GDPR or EU GDPR gives you rights over your personal information. In addition to the rights above, you can ask us to restrict how we use your information, to give you a copy in a portable format, or to stop using it where we rely on our legitimate interests. We use your information on these legal bases:

  • Contract: to provide the subscriptions and services you ask for.
  • Consent: to send you newsletters and marketing emails, and to use non-essential cookies.
  • Legitimate interests: to run and improve our publications, verify print subscriptions, produce anonymous audience statistics, contact businesses at their published business addresses, and keep our sites secure. You can object to any of these.
  • Legal obligation: where the law requires us to keep or disclose information.

If you’re not happy with how we’ve handled your information, please contact us first. You also have the right to complain to the Information Commissioner’s Office in the UK (ico.org.uk) or to the data protection authority in your EU country.

Readers in Canada

We collect, use and disclose your personal information with your consent, as described in this policy, in line with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL). Our Privacy Officer, reachable at the email address above, is responsible for our compliance. Your information may be stored and processed outside Canada, including in the United States, where it may be accessible to authorities under local law. If you have a concern we can’t resolve, you can contact the Office of the Privacy Commissioner of Canada (priv.gc.ca).

Readers in Australia and New Zealand

We handle personal information in line with the Australian Privacy Principles and the New Zealand Privacy Act 2020, and our emails follow Australia’s Spam Act 2003. Your information is stored and processed overseas, mainly in the United States and in countries where our service providers operate, and we take reasonable steps to make sure those providers protect it. You can ask to access or correct your information at any time. If you’re not satisfied with our response to a complaint, you can contact the Office of the Australian Information Commissioner (oaic.gov.au) or the New Zealand Office of the Privacy Commissioner (privacy.org.nz).

International transfers

We are based in the United States, and our service providers store information in the U.S., the European Union and other countries. When we transfer personal information from the UK, EU or other places with transfer rules, we rely on appropriate safeguards, such as the standard contractual clauses our service providers offer, and our providers’ own data-protection commitments.

How long we keep information

We keep your information while you’re subscribed, and for a reasonable period afterward to keep records, handle requests and meet legal requirements. When you ask us to delete your information, we remove it, except where we must keep limited records, such as a note that you asked not to be contacted.

Security

We use reasonable safeguards to protect your information, and we limit access to people who need it to do their jobs. No system is perfectly secure, so we can’t guarantee absolute security.

Children

Our publications are for adults and professionals. We do not knowingly collect personal information from children under 16. If you believe a child has given us information, contact us and we will delete it.

Changes to this policy

We may update this policy as our services change. We’ll post the new version here with an updated date, and if the changes are significant, we’ll tell subscribers by email.

Contact us

Questions or requests about your privacy? Email mail@floristsreview.com or write to Florists’ Review Media LLC, 198 Logan Dr, Ashland, OR 97520, United States.