BloomStruck Research indicates that shrubs in mixed containers have piqued the interest of consumers. Alec Charais, marketing and communications manager at Bailey, describes how growers can create some dynamic, big-ticket products that will boost profits for both the producer and the retailer. 1 | What makes using shrubs in decorative containers appealing for the end consumer, and what should a grower know before implementing a production program that incorporates them in the mix? When it comes to container gardening and gardening in general, people are looking for plants that are an extension of their own personal style. For some it is a more traditional look, whereas others are trending toward more modern styling. Container gardening offers that ability to customize the experience from the get-go. Growers and retailers have the opportunity to inspire consumers with ready-made containers that feature more than just typical herbaceous plants. Our own research has told us that people are open to using shrubs in containers, yet it isn’t top of mind when in store due to lack of inspiration. Finally, shrubs in containers are easier to take care of, making them more appealing from that aspect. 2 | Are there certain varieties that work best, and what should someone keep in mind when creating a combination recipe? The beautiful thing about it is that really, anything can work. Certainly, there are some items that are more desirable than others. Flowering shrubs with a long bloom period and compact habit such as BloomStruck ® or Summer Crush ® from Endless Summer® Hydrangeas make for excellent candidates because they look great as monocultures or in combination with other annual and perennial color. Foliage shrubs such as Little Devil ™ Ninebark and Straight Talk ™ Privet are also excellent choices due to their clean lines and almost architectural look. Southern plants such as Distylium (Vintage Jade, Coppertone ™ , etc.) and Gardenia (Double Mint, Sweet Star ® ) varieties are also excellent choices thanks to their clean, glossy, evergreen foliage making them look great in both home and commercial applications. 3 | In terms of finishing time […]
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