Industry News

ALEXANDRIA, VA – Friends of the floral industry, are you ready for another year of the AFE Challenge? Smithers-Oasis/ FLORALIFE® is partnering with the American Floral Endowment (AFE) for the third year in a row to support AFE’s vital work that gives so much to the cut flower industry. Today, you have the opportunity to support the Endowment, even MORE, thanks to the Matching Gift AFE Challenge issued by Smithers-Oasis/FLORALIFE®. Now through December 31, 2019, Smithers-Oasis/FLORALIFE® will match your donations, dollar-for-dollar, up to $20,000. In other words, when you give your support to AFE, you’re not only investing in the future of the floral industry – you are DOUBLING your contribution! AFE is an independent, nonprofit organization dedicated to advancing the floral industry through scholarships, grants, and internship programs. It funds research in floriculture and environmental horticulture for the benefit of retailers, growers, wholesalers, importers, and allied trade organizations. Since 1961, AFE has sponsored over $17 million to industry projects. They tackle industry challenges and help to attract and retain a knowledgeable and skilled workforce. Support from floral industry members like you helps to increase and expand these programs. “The work AFE does helps everyone in the industry, by providing research and programs for the future of the floral industry,” says Jim Daly, AFE Chairman and Vice President of FLORALIFE®/Grower Global Operations and Corporate Research. “The gift-matching challenge is a great opportunity to help make every dollar donated go even further in helping AFE’s work and we are glad to be a part of it.” Don’t forget: your donation is not only a real benefit to our industry, but it’s also tax-deductible! Want to make a difference? All you have to do is go to endowment.org/donate! *The Smithers-Oasis/FLORALIFE® Matching Gift Challenge applies to new contributions only, not to current pledges. Make your tax-deductible donation before December 31st, 2019. About Smithers-Oasis Smithers-Oasis’ global expertise of the plant and flower business stretches from propagation to presentation. With locations in 20 countries and resources around the world, Smithers-Oasis manufactures floral foam products, postharvest products, growing media and flower arranging supplies for the […]

Source: www.perishablenews.com