Ninety-six percent of countries that responded to the survey predict their industry will be severely impacted. Subscribe Sales for ornamental growers are expected to be down around 50% this year with some expecting a far greater fall in sales. Ninety-six percent of countries responding predict their industry will be severely impacted. The International Association of Horticultural Producers (AIPH) has surveyed its grower association members and other industry associations to understand the impact of COVID-19 and what is happening in different countries. Although still early into the crisis for many countries the timing is critical with the normally busy spring season and many flower-giving celebrations being directly hit. Seventy percent of respondents expect to see growers going out of business this year and 65% expect to see significant cuts in staffing by nurseries. Financial losses in the Netherlands could be as high as 2 billion euros. Government policy decisions for controlling the virus have had a dramatic impact on businesses with measures like the cancellation of seasonal worker programs and the enforced closure of garden centers in some countries. Exporting countries have suffered as borders have been closed and supply chains collapsed producing huge volumes of waste product for many. Most associations are actively lobbying their governments for urgent additional support for growers and some governments are offering loans, guarantees for existing loans, payment of salaries, or tax delays. In many cases more direct cash support will be required to keep businesses going. Some associations are lobbying to get garden centers categorized as ‘essential’, enabling them to remain open, and many are working to promote the health and well-being benefits of plants and flowers and calling on the public to support the industry where buying product is still possible. In a message of support to members, AIPH President Bernard Oosterom said, “First and foremost our thoughts are with those affected by the virus, those caring for sick people and those that have lost loved ones. As an industry we must abide by all the expert guidance relating to measures to control the disease and of course, put people first.” He […]
Source: www.gardencentermag.com
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
