Reach mass-market, grocery and distribution buyers.
Sponsored stories, email, web and social, plus direct mail to readers we hold a full address for, priced so you pay for what you get. Audience numbers come from our subscriber database, ad server and social platforms, and are refreshed every week.
Checked every night
Real mailing addresses
Pay for delivery
Email and web ads bill per impression. You get a full report of impressions and clicks with your invoice on the 1st of each month.
Honest numbers
We publish our real figures, updated weekly. If a number goes down, you’ll see it here first.
Direct mail
We mail your catalog, postcard or sample to SuperFloral readers for you. Every record below has a complete street address, city, postal code and country, so your piece reaches a real business or studio.
Put your own catalog, postcard or sample in the hands of our readers. We mail it for you, alone or alongside another mailing. Subscriber addresses stay with us and our mailhouse; they are never handed over.
Counts include only subscribers who have given us that detail, so narrowed lists are conservative.
25¢ per record, plus 10¢ per record for each category you narrow by. Printing, postage and insertion fees are quoted separately.
Sponsored Content
One story, every channel. We publish your story on our website, in our newsletter and across our social accounts. You choose which channels it runs in.
We write it, or you supply it
Edited to SuperFloral standards and labeled “Sponsored”.
On superfloral.com
In the weekly newsletter
On our social channels
Works best for
Product launches, how-to tutorials, brand stories, new collections and anything a florist needs to see in use.
Make it pay off
Include an offer, a sample request or a sign-up so readers have a reason to click and you capture their details.
Deadline
Stories can run within two weeks of approval.
Add-on brands reach different readers: mass-market and grocery buyers, consumers, and florists in Canada, the UK and Australia.
Our flagship reports and series are the most-read things we publish. Sponsors put their name on the work the industry plans its year around. Each is available with category exclusivity, so you’re the only brand of your kind in it. These are priced by proposal: tell us your idea and we’ll build it with you.
Bring us your idea
A contest, a series, a report, an event. Tell us what you have in mind and we’ll reply within two business days.
Two ways in: a dedicated email sent only about you, or a banner inside our weekly newsletter. Either way, you reach readers who chose to hear from us.
Dedicated emails and newsletter banners are available on all six brands.
Counts include only subscribers who have given us that detail, so narrowed lists are conservative.
10¢ per recipient, plus 10¢ per recipient for each category you narrow by. Choose as many options inside a category as you like.
Already built it in Mailchimp, Constant Contact, Klaviyo or anything else? Send us the HTML or a link and we’ll convert it to our template, test it and send you a proof. No charge.
Your email goes out from SuperFloral to readers who know us, with your message, links and offer. You get opens, clicks and click rate the next month with your invoice.
An impression is one email open. Estimate uses recent average opens per issue × 4.3 weekly issues a month; you’re billed on actual opens.
Animated GIFs show only the first frame in some Outlook versions, so put your message in frame one.
- Lead with an offer: a discount, free sample, catalog or webinar.
- Send readers to a page built for them, with a sign-up form so you keep the lead.
- One message per banner. Short headline, clear button.
- Refresh creative monthly so regular readers see something new.
Website
Run across every open ad position on the site, or own a section florists use every week.
Sponsor a section and your brand sits at the top of the page and in the newsletter block that promotes it, as the only sponsor. 1¢ per impression across both.
| Unit | Size (px) | Where it shows |
|---|---|---|
| Leaderboard | 728 × 90 | Top of page, desktop |
| Billboard | 970 × 250 | Between sections, desktop |
| Medium Rectangle | 300 × 250 | Sidebar and in-article, all devices |
| Half Page | 300 × 600 | Sidebar, desktop |
| Mobile Banner | 320 × 100 | Top of page, phone |
- JPG, PNG, GIF or HTML5, under 150 KB.
- Supply every size you want to run; we’ll tell you which positions are open.
- Materials due 3 business days before start.
- Need it designed? We’ll quote it.
Impressions and clicks arrive with your invoice on the 1st of each month.
Free & Low Cost
Get in front of florists today at no cost. When you’re ready for more, step up.
Free listing
Be found in our directories and classifieds. Complete your business profile once and every listing uses it.
Verified & featured
A verified badge, your logo, photos and a top-of-results placement.
Section sponsor
Own the top of the directory and its newsletter block. See sponsored sections.
Advertising terms
Standard terms for 2027 digital, email, direct mail and sponsored placements. Your insertion order confirms the details for your campaign.
- Orders and rates. Rates are net per insertion in U.S. dollars and apply to 2027 campaigns. Agency orders earn a 15% commission on space, and the agency is responsible for payment. Rates for campaigns not yet contracted may change with notice.
- Payment. Digital, email and sponsored placements are invoiced at the start of the run, and direct mail on dispatch. Payment is due within 30 days of the invoice date. Past-due balances may accrue interest at 1.5% per month, and the Publisher may hold further placements until the account is current.
- Materials and deadlines. Materials are due by the deadlines listed above, in the sizes and formats shown in the specifications. If materials are not received by the deadline, the Publisher may run the Advertiser’s most recent ad on file or hold the space, and the Advertiser remains responsible for the rate.
- Cancellations and changes. An order may be cancelled or changed in writing at no charge before the materials deadline. Cancellations received after that date are billed at the full rate.
- Content. The Advertiser is responsible for the content of its ad, confirms it has the rights to all images, text and marks it supplies, and will indemnify the Publisher against claims arising from that content. The Publisher may decline or remove material that is misleading, does not meet its standards, or is not clearly identifiable as advertising. Sponsored content is labeled as such.
- Placement. Placement is at the Publisher’s discretion unless a premium position is listed in the order. Competitive separation is not guaranteed.
- Errors and make-goods. Claims for errors must be made within 30 days of publication. If a Publisher error materially affects an ad, the Advertiser’s remedy is a credit or a rerun. Liability is limited to the cost of the space affected.
- Digital and email figures. Audience, impression and open figures on this page are estimates based on recent history. They are not guaranteed unless stated in the order. Results are reported from the Publisher’s ad server and email platform.
- Events beyond our control. Neither party is liable for delay or failure caused by events outside its reasonable control, including postal or printing disruption, outages and natural events.
- Entire agreement. An order covers only the placements it lists. Additional advertising, sponsored content or distribution is confirmed separately. These terms are governed by the laws of the State of Oregon.
Social Media
Dedicated posts, boosted reach and video, on accounts florists follow for ideas every day.
Pick the accounts. Each post is priced by the followers it reaches, so you only pay for audience that exists. Facebook and Instagram are priced lower because posts reach a smaller share of their followers.