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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Business

179 posts

Original reporting and practical insights on running, growing, and strengthening floral businesses across the industry.

  • Business

Big Y names new VP of fresh foods, district sales and merchandising mentor

Big Y names new VP of fresh foods, district sales and merchandising mentor
Eric A. Swensen has been named Big Y Foods’ vice president of…
  • SuperFloral Team
  • November 15, 2019
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  • Business

Art and nature collide at the 2019 Doral Art & Flowers Festival

Check out the 2019 Doral Art & Flowers Festival. Read on […]
  • SuperFloral Team
  • November 14, 2019
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  • Business

Flower power

Flower power
As local florists are consolidating and closing their shops, the shifting tides…
  • SuperFloral Team
  • November 10, 2019
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  • Business

Margaritaville Publix opens in Daytona

Margaritaville Publix opens in Daytona
More than 100 people lined up to shop at the long-awaited Publix…
  • SuperFloral Team
  • November 10, 2019
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  • Business

Managing and Selling to Gen Y

Millennials, with their unique traits and mind-sets, are forcing companies to change offerings, both on the sales floor and in the workplace. To learn how to better sell to market, read on […]
  • SuperFloral Team
  • November 6, 2019
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  • Business

Generation Next

It is true that, as humans, we are all fundamentally the same: We all want love and happiness. However, each generation
  • Sanjay Midha
  • November 6, 2019
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  • Business

Rouses Market Opens 1st College-Themed Store

Rouses Market Opens 1st College-Themed Store
Photograph courtesy of Rouses Market Rouses Market is honoring Nicholls State University…
  • SuperFloral Team
  • November 5, 2019
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  • Business

New grocery store Fry’s Food and Drug now open in Central City

New grocery store Fry’s Food and Drug now open in Central City
A new grocery store, drugstore and deli has made its debut in…
  • SuperFloral Team
  • November 5, 2019
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  • Business

Big Y opens two new stores, hires 225 employees

Big Y opens two new stores, hires 225 employees
8/1/2019 – Longmeadow -The checkout line at the Longmeadow Big Y. The…
  • SuperFloral Team
  • November 5, 2019
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  • Business

Gorgeous (and Affordable!) Fall Table Decorations You Won’t Want to Put Away Once the Season Is Over

Gorgeous (and Affordable!) Fall Table Decorations You Won't Want to Put Away Once the Season Is Over
Real Simple Home Cleaning Gorgeous (and Affordable!) Fall Table Decorations You Won’t…
  • SuperFloral Team
  • November 4, 2019
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  • Business

Winn-Dixie unveils newly remodeled Apopka store

Winn-Dixie unveils newly remodeled Apopka store
New store concepts and features provide customers with enhanced shopping experiences Winn-Dixie…
  • SuperFloral Team
  • November 4, 2019
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  • Business

Publix Opening New Store in Hoover on Nov. 6

Publix Opening New Store in Hoover on Nov. 6
publix.com Hoover Mayor Frank Brocato will join Publix Super Markets for the…
  • SuperFloral Team
  • November 4, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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