Armenia’s greenhouse flower industry is looking beyond its traditional export markets and exploring new opportunities in the European Union, according to the country’s Ministry of Economy. The move comes as Armenian flower growers face temporary import restrictions from Russia, prompting industry leaders to diversify their international sales channels.
Economy Minister Gevorg Papoyan said flowers produced in Armenia’s modern greenhouse facilities meet high international quality standards and can compete with products sold throughout Europe. He noted that roses grown using advanced greenhouse technologies are already reaching European auction platforms in the Netherlands, demonstrating the sector’s ability to meet demanding market requirements.
To support floral exports, the Armenian government is discussing measures that could help growers offset transportation costs and expenses related to intellectual property rights for protected flower varieties. These initiatives are intended to make Armenian-grown roses and other cut flowers more competitive in international markets.
The expansion into Europe represents a significant opportunity for Armenia’s floriculture sector. By reducing reliance on a single export destination and targeting new buyers across the EU and the United States, Armenian flower producers hope to strengthen long-term growth while showcasing the quality of their greenhouse-grown blooms on the global stage.
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