BloomNation has launched BloomNation Weddings & Events, a complete, end-to-end solution built specifically for florists whose primary business is weddings and events.
From the first inquiry to the final delivery, Weddings & Events gives florists everything they need to book, plan, and manage their events business in one place, a designer-made website, lead capture, consultation booking, a visual proposal builder, recipe and cost management, contracts and e-signatures, payments, and full event planning tools. The result is a single system that replaces the patchwork of fragmented solutions and disconnected apps that event florists have relied on for years.
“Fifteen years ago, we started BloomNation to help florists break free from the order gatherers, keep more of what they earn, build their brand, and thrive as an independent florist. We’ve spent those years supporting local florists, many of whom also run weddings and events on the side. With this launch, we’re proud to give wedding and event florists a solution built entirely for them,” said Farbod Shoraka, Co-Founder & CEO, BloomNation.
What’s included in BloomNation Weddings & Events
- Custom Websites: Designer-made website styles that reflect each florist’s unique aesthetic, so couples experience their craft before they ever pick up the phone.
- Custom Forms & Lead Management: Branded inquiry forms that turn website visitors into leads, with every submission automatically captured and tracked in one place.
- Appointments: Consultation booking directly on the florist’s website, with in-person, phone, and video options, automated confirmations, and a shared calendar that prevents double-booking.
- Visual Proposal Builder: A drag-and-drop proposal builder made for florists, with a live client preview. Florists can customize the cover, contacts, inspiration board, order, payments, and contracts, then share via email, link, or SMS.
- Orders, Recipes & Ingredients: Build out event orders by section, add recipes with a built-in stem counter, track ingredient costs, apply suggested pricing, and generate shopping lists and purchase orders.
- Contracts & E-Signatures: Terms with dynamic placeholders that auto-fill client and event details, plus legally binding electronic signatures from all parties, no third-party tools required.
- Payments: Flexible payment schedules, deposit and balance, installments, or custom plans, that clients pay directly from their proposal link, with clear tracking of what’s collected and outstanding.
- Timeline & Event Calendar: Client-facing timelines and internal team tasks, alongside a color-coded calendar that shows every event and task in day, week, and month views.
- Templates: Save any event as a template, proposal layout, order, recipes, contract, payment schedule, and tasks all carry over, so the next wedding starts ready to go.
- Rental Management Coming Soon: Dedicated tools to help florists manage their wedding and event rentals, arriving in a future release.
“Weddings and events are among the most profitable parts of a florist’s business, but also the most operationally complex. This release brings that entire workflow, inquiry, proposal, contract, and payment, into one connected system that sits on top of the BloomNation Point of Sale florists already use. It’s about helping florists book more events and run them with far less friction,” commented Gregg Weisstein, Co-Founder & COO, BloomNation.
BloomNation Weddings & Events is available now. Florists who are not yet on the platform can request a complimentary demo and guided onboarding at the link here.
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