In 2019, according to Pew Research Center, the youngest millennial is 22, and the oldest is 38. These folks are simultaneously becoming the most important consumer group and taking over the workforce, which is presenting challenges for businesses, as both marketers and employers. Millennials are unwilling to settle for anything less than what they perceive to be their right to eternal happiness, as either consumers or employees.
This generation is a new breed of consumer, and research shows that their unique shopping behaviors are influencing those of older consumer groups, who are increasingly mimicking the demands of this younger group. As workers, millennials seek purpose over payouts and flexibility over financial stability, believing that work should fit into their lives rather than the other way around. These factors mean that retailers will have to change how they do business quickly, or they will fall by the wayside.
These statistics, as well as the other features in this issue, should help you in hiring, working with and selling to millennials.
“Millennials, with their unique traits and mind-sets, are forcing companies to change offerings, both on the sales floor and in the workplace.”
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
