Off family, Waldor Orchids blooming at Philadelphia Flower Show for over 90 years

LINWOOD, New Jersey (WPVI) — The Philadelphia Flower show kicks off this weekend! We introduce you to one local family who started showing off their work there nearly 90 years ago. Bill Off says he got turned on to orchids at an early age. He followed in the footsteps of his father, a florist who delivered to a hotel in Atlantic City. "And they decided to start growing orchids because he thought they were much more interesting and more challenging than any other flowers he was growing for the hotel," he said. He established himself as an orchid grower and Waldor Orchids now spans three generations – with a fourth in the wings. "Everything is just learned from my dad or from experience and I wouldn’t want to do anything else," said Bill. "Well, so I’m kinda like Uncle Bill. We grew up here, we were here around orchids our entire lives and you learn a lot," said manager, Dave Off. The Offs grow a variety of orchids in their seven expansive greenhouses. "We sell a lot of Cattleyas, Cimbidiums, Phalaenopsis – everybody wants something different," said Bill. "They’re rare, they’re exotic. My granddad actually had a really interesting quote he said: "It amazed me how such a beautiful flower would come out of what most people call an ugly plant’," said Dave. The Offs have mastered the art of patience to get those beautiful blooms that can take years to achieve. "The window you keep it in in the house and the amount of water you give it are the two most important secrets of growing an orchid," said Bill. "There’s so much expectation and when you see a bloom for the first time it’s always really exciting," said Dave. The Offs first exhibited at the Philadelphia Flower Show in the 1930s and they’ve been taking part consistently for the past 50 years. "So this year, the whole show is Riviera Holiday and we had a lot of fun with it. We’re doing an indoor, outdoor hotel suite," said Dave. Bill is in charge of making sure the […]

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The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.

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