In the midst of the COVID-19 pandemic, E. Shaunn Alderman, associate publisher of FLORAL BUSINESS magazine, shares a message about the value of enjoying flowers and plants. Asking if flowers are necessary is not the appropriate question at this time because now, more than ever, we need to feel the happiness flowers and plants can provide. This is a confusing and frustrating time right now, and there is no handbook on how to not experience the anxiety that accompanies on-going news reports. But there is a message I hope is shared with consumers who are shopping for groceries or having them delivered via online ordering: Include flowers and plants on your shopping list. The reason is simple: Flowers make us feel good. We could all use a great big dose of feel-good about now. The happiness or feel-good factor is scientifically researched and documented. For years, the floral industry has known about these studies conducted by several accredited universities. Simply said, the published studies indicate when receiving and gifting flowers, our bodies undergo physiological changes, which basically turn on the feeling of happiness. This is the message that many floral industry members would like consumers to know. Lane DeVries, president and chief executive of The Sun Valley Group Inc. , based in Arcata, CA, says, “The prospect of people spending more time at home in the coming weeks is precisely where we, as a floral industry, can help play an important role. Flowers are the unifying symbol of joy, beauty, cheerfulness and healing. Flowers have a positive effect on overall health, they are a mood booster and a stress reducer. Flowers have the capability to fulfill a deep yearning for peace and joy in the hearts and souls of the consumer particularly at this time.” During the uncertain period of social distancing, this is the time to turn to nature’s gifts and experience and share the feelings of joy and happiness that flowers bring. Families can gather cut greens from their yards and create their own green bouquets. If available, spring flowers can be added. Look for bouquets and […]
Source: www.producebusiness.com
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
