Search to Answer Your Questions.Stories, Florist Referrals, Vendors, Classifieds, Calendar

Travis Rigby

38 posts

Travis Rigby is the publisher of SuperFloral, the news source for the mass-market floral industry. He leads its website and weekly newsletter, covering what matters to growers, breeders, supermarket floral buyers and category managers. Travis studied journalism at the University of Utah, founded and led PosterGarden.com for 27 years, and is president of FlowerBox.com.

Supply Chain

Nurseries gear up for spring

Nurseries gear up for spring

Nurseries gear up for spring Greenhouses filling with plants for county By…

Travis Rigby
April 5, 2020

Supply Chain

California Farm Bureau Federation Reports Amid Cancellations, Flower Sales Plummet

California Farm Bureau Federation Reports Amid Cancellations, Flower Sales Plummet

Allan Nishita, co-owner of Flora Fresh in Sacramento, looks over peach-blossom branches…

Travis Rigby
April 5, 2020

Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…

SuperFloral Team
November 10, 2026

Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…

Travis Rigby
November 9, 2026

Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…

Travis Rigby
November 9, 2026

Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…

Travis Rigby
November 8, 2026