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Travis Rigby

38 posts

Travis Rigby is the publisher of SuperFloral, the news source for the mass-market floral industry. He leads its website and weekly newsletter, covering what matters to growers, breeders, supermarket floral buyers and category managers. Travis studied journalism at the University of Utah, founded and led PosterGarden.com for 27 years, and is president of FlowerBox.com.

Business

Colombia Chrysanthemum Week Connects New Genetics With Commercial Buyers

Rows of colorful chrysanthemums displayed during Colombia Chrysanthemum Week

Nine breeders presented new chrysanthemum genetics in Colombia, connecting color and form with the production and postharvest performance commercial programs require.

Travis Rigby
September 20, 2026

Business

Canadian Floral Sector Warns Tariffs Could Disrupt U.S. Supply

Canadian growers warn that tariffs covering C$210 million in annual flower exports could disrupt U.S. supplies of cut flowers, orchids and propagative material.

Travis Rigby
September 20, 2026

Supply Chain

Coronavirus: No export for 150 million tulip bulbs

Coronavirus: No export for 150 million tulip bulbs

Millions of tulip bulbs and more than 75 jobs may be on…

Travis Rigby
April 5, 2020

Supply Chain

Millions of flowers destroyed by farmers across India for lack of demand

Millions of flowers destroyed by farmers across India for lack of demand

Flower growers dump lilies amid lack of demand during COVID-19 lockdown a…

Travis Rigby
April 5, 2020

Supply Chain

Tips on Holding Plants in the Greenhouse During COVID-19

Tips on Holding Plants in the Greenhouse During COVID-19

A spike in grocery shopping and stocking up amid the COVID-19 crisis…

Travis Rigby
April 5, 2020

Supply Chain

Amid cancellations, flower sales plummet

Amid cancellations, flower sales plummet

Allan Nishita, co-owner of Flora Fresh in Sacramento, looks over peach-blossom branches…

Travis Rigby
April 5, 2020

Supply Chain

‘A shame to throw all those out’: Flamborough flower grower feeling the strain from COVID-19

'A shame to throw all those out': Flamborough flower grower feeling the strain from COVID-19

Cedar Field Greenhouses offering $5 bouquets for roadside pickup The Brennan family…

Travis Rigby
April 5, 2020

Supply Chain

Coronavirus: Daffodil grower’s business blooms from online orders

Coronavirus: Daffodil grower’s business blooms from online orders

Farmer left with huge numbers of flowers when cancer fundraiser was cancelled…

Travis Rigby
April 5, 2020

Supply Chain

Coronavirus pandemic leaves Montgomery greenhouse with thousands of lilies

Coronavirus pandemic leaves Montgomery greenhouse with thousands of lilies

Standing in a sea of 10,000 lily plants, cousins Mike Schaefer, Mary…

Travis Rigby
April 5, 2020

Business

Coronavirus hit California’s cut-flower industry at the worst time

Coronavirus hit California’s cut-flower industry at the worst time

Martin Gonzalez harvests flowers in Carlsbad on Feb. 28, two weeks before…

Travis Rigby
April 5, 2020

Supply Chain

Virtual farmers’ market popularity surges during pandemic

Virtual farmers’ market popularity surges during pandemic

By Brenda Burns Pam Bowshier of Hippie and The Farmer coordinates the…

Travis Rigby
April 5, 2020

Supply Chain

Mowing over $40k worth of lillies, non-essential flower business says future is bleak

Mowing over $40k worth of lillies, non-essential flower business says future is bleak

Companies everywhere are dealing with loss of income but for the flower…

Travis Rigby
April 5, 2020

Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…

SuperFloral Team
November 10, 2026

Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…

Travis Rigby
November 9, 2026

Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…

Travis Rigby
November 9, 2026

Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…

Travis Rigby
November 8, 2026