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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Editorial

560 posts

Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.

  • Supply Chain

Cardiff Flower Show 2020: Tickets, Dates, Location

Cardiff Flower Show 2020: Tickets, Dates, Location
The RHS Cardiff Flower Show kicks off the horticultural calendar – and…
  • SuperFloral Team
  • September 24, 2019
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  • Supply Chain

Growers’ Co-op Showcases Beautiful Blooms in Market Open House

Michigan Flower Growers’ Co-op Receives Major Grant for member education, marketing, and…
  • SuperFloral Team
  • September 24, 2019
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  • Business

Charlotte’s Florals opens brick-and-mortar location on West Walnut Street

Charlotte's Florals opens brick-and-mortar location on West Walnut Street
“We started doing our research and we found this on Craigslist in…
  • SuperFloral Team
  • September 22, 2019
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  • Business

Grand Opening of North Pointe Harris Teeter in Durham, N.C.

Grand Opening of North Pointe Harris Teeter in Durham, N.C.
Harris Teeter is proud to welcome shoppers to its North Pointe location…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

This collector-grower built an Eden of rare plants. Now he tackles the challenge to preserve it.

This collector-grower built an Eden of rare plants. Now he tackles the challenge to preserve it.
Tony Avent has spent 31 years running Plant Delights Nursery and developing…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

ProGrowTech Introduces Monarch Line of LED Fixtures, Answering Demand for Affordable, Industrial-Grade Horticulture Lighting Solutions

ProGrowTech Introduces Monarch Line of LED Fixtures, Answering Demand for Affordable, Industrial-Grade Horticulture Lighting Solutions
FLAGSTAFF, Ariz.–(BUSINESS WIRE)–ProGrowTech, a leading manufacturer of LED lighting systems for commercial…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

Huge Opportunities Identified for Industry at the World Ornamental Horticulture Summit 2019 in Beijing

Huge Opportunities Identified for Industry at the World Ornamental Horticulture Summit 2019 in Beijing
The World Ornamental Horticulture Summit took place from 11 – 13 September…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

16 Perennials Your Customers Will Love in 2020

16 Perennials Your Customers Will Love in 2020
Canna ‘Vanilla Cabana’ (J. Berry Nursery) One of the highlights of the…
  • SuperFloral Team
  • September 22, 2019
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  • Business

Food City expands LaFayette store in North Georgia

Food City expands LaFayette store in North Georgia
The Food City in LaFayette, Georgia, is marking the completion of an…
  • SuperFloral Team
  • September 22, 2019
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  • Business

A Quick Shopper’s Guide to Arizona Grocery Stores

A Quick Shopper's Guide to Arizona Grocery Stores
Get ready to hit the aisle. Lauren Cusimano We assume if you’re…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

Fleurs de Villes’ Floral Couture Launches at 900 North Michigan Shops Featuring Chicago’s Top Luxury Florists

Fleurs de Villes’ Floral Couture Launches at 900 North Michigan Shops Featuring Chicago’s Top Luxury Florists
CHICAGO, USA – ​Stop and smell the roses at ​ Fleurs de…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

Sunflowers in October? Re-bloomers create deja vu in the garden

Sunflowers in October? Re-bloomers create deja vu in the garden
‘SunBelievable Brown Eyed Girl’ is an annual sunflower that grows 3 feet…
  • SuperFloral Team
  • September 22, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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