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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Editorial

560 posts

Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.

  • Supply Chain

First Faux-Fresh Partnership Blooms at High Point Market

First Faux-Fresh Partnership Blooms at High Point Market
Floral designer Ed Glenn, CEO of New Growth Designs, has collaborated with…
  • SuperFloral Team
  • October 15, 2019
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  • Events
  • Events

Generational Marketing of Floral

There has always been a rift between generations, regardless of the era, but understanding the factors that influence the buying decisions of four generations of consumers will help you develop successful marketing strategies for all. Read on […]
  • Becky Roberts
  • October 15, 2019
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  • Supply Chain

How Chrysal Contributes to a Sustainable Chain

How Chrysal Contributes to a Sustainable Chain
Naarden – Sustainability comes first at Chrysal. With our products we are…
  • SuperFloral Team
  • October 14, 2019
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  • Supply Chain

The sultry plant that will break your heart

The sultry plant that will break your heart
The hibiscus Petit Orange is part of a line of smaller-flowered, more…
  • SuperFloral Team
  • October 14, 2019
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  • Business

New Food Lion Grand Opening in Raleigh on October 16 with gift card giveaway

New Food Lion Grand Opening in Raleigh on October 16 with gift card giveaway
The new Food Lion on Falls of Neuse Rd. is having their…
  • SuperFloral Team
  • October 14, 2019
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  • Supply Chain

Greenyard divests UK flower biz to Yellow Holdings

Greenyard divests UK flower business
Greenyard has announced that it has successfully divested Greenyard Flowers UK to…
  • SuperFloral Team
  • October 14, 2019
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  • Business
  • Industry News

Expoflores declares itself in a state of emergency as floral farms hit by violence in Ecuador

In a press release issued by Expoflores, October 10, 2019, it declares…
  • SuperFloral Team
  • October 11, 2019
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  • Business

Maple Grove HyVee to officially open Oct. 15

Maple Grove HyVee to officially open Oct. 15
The new HyVee store in Maple Grove is set to open next…
  • SuperFloral Team
  • October 10, 2019
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  • Business

Grand opening of Centro Arlington Harris Teeter store in Arlington, Va.

Grand opening of Centro Arlington Harris Teeter store in Arlington, Va.
Harris Teeter is proud to welcome shoppers to its Centro Arlington Shopping…
  • SuperFloral Team
  • October 10, 2019
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  • Supply Chain

Questions with Alec Charais

Questions with Alec Charais
BloomStruck Research indicates that shrubs in mixed containers have piqued the interest…
  • SuperFloral Team
  • October 10, 2019
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  • Supply Chain

An interview with Toine Overgaag

An interview with Toine Overgaag
Photo courtesy of Toine Overgaag Heading into 2020, Carpinteria, California-based orchid grower,…
  • SuperFloral Team
  • October 10, 2019
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  • Business
  • Trends

A “Botanical Story” for Gen Y and Z

Do not be deceived by the thought of interiorscaping as a trend; instead, think of it as a movement toward wellness and getting back in touch with nature. To learn more, read on […]
  • Jane DeMarco
  • October 9, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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