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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Editorial

560 posts

Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.

  • Business

Foster’s Camana Bay to open on 31 Oct

Foster’s Camana Bay to open on 31 Oct
Foster’s is opening its new 60,000 square foot supermarket in Camana Bay…
  • SuperFloral Team
  • October 25, 2019
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  • Events
  • Events

Floral Training and Mass-Market Retail

Here are seven tips for teaching your staff how to properly care for cut flowers at the floral department level. Read on […]
  • SuperFloral Team
  • October 23, 2019
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  • Supply Chain

You can have a fun bud-blooming time this winter

You can have a fun bud-blooming time this winter
First off, I suspect you would like an explanation of what the…
  • SuperFloral Team
  • October 22, 2019
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  • Supply Chain

Sam McGredy obituary: Champion Rose breeder with an irreverent streak

Sam McGredy obituary: Champion Rose breeder with an irreverent streak
McGredy’s expertise was partnered with a flair for publicity Sam McGredy was…
  • SuperFloral Team
  • October 22, 2019
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  • Business

Big Y names new VP of fresh foods, district sales and merchandising mentor

Big Y names new VP of fresh foods, district sales and merchandising mentor
Eric A. Swensen has been named Big Y Foods’ vice president of…
  • SuperFloral Team
  • October 22, 2019
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  • Business
  • Industry News

Micky Byland named PMA Floral Marketer of the Year

ANAHEIM, CA. –-Micky Byland, senior vice-president of sales at N.G. Heimos Greenhouses…
  • SuperFloral Team
  • October 22, 2019
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  • Events
  • Events

Flowers of Choice

Debra Prinzing talks with Jennifer Ladd, owner of Sweet Posy Floral, a flower farm and floral design studio, located in Bend, Oregon. Read on […]
  • Debra Prinzing
  • October 21, 2019
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  • Events
  • Events

How Will the Next Generation Buy Flowers?

Every generation of customers is different in how they would prefer to be treated. Alex Frost provides four tips to dealing with young customers. Read on […]
  • Alex Frost
  • October 18, 2019
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  • Supply Chain

Evigence and Jarja Floral partner to redefine floral freshness monitoring

Hoboken, N.J. + Simcoe ON – PMA Fresh Summit, Booth #126 –…
  • SuperFloral Team
  • October 17, 2019
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  • Supply Chain

Know your tulips: bulb growers issue advice to avoid ‘flower fraud’

Know your onions: bulb growers issue advice to avoid ‘flower fraud’
Plastic tulips are more likely to bloom. Photo: Senay Boztas Black and…
  • SuperFloral Team
  • October 17, 2019
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  • Industry News
  • Business

Ecuador protests end after reversal of fuel subsidies law

Thanks to a deal helped in part by the United Nations and The Roman Catholic Church, the violence and protests in Ecuador is over after the government agreed to restore fuel subsidies to placate indigenous leaders. The indigenous leaders in Ecuador have been responsible in the past for the downfall of multiple governments. […]
  • SuperFloral Team
  • October 16, 2019
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  • Business

Renovated Sendik’s Food Market at The Corners of Brookfield offers experiences along with groceries

Renovated Sendik's Food Market at The Corners of Brookfield offers experiences along with groceries
Skip to main content Customers visiting the Sendik’s at The Corners of…
  • SuperFloral Team
  • October 16, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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