Daffodil-growers mean business

Daffodils at Brooksgrove Farm WALES is a small nation, but growing its national flower is big business for some farmers. According to the NFU, daffodils in the UK have a retail product value of £71.5 million. One such daffodil grower is Brooksgrove Farm, just outside Haverfordwest. The family-run farm specialises in growing Welsh flowers to supply the local and wider UK market, selling fresh from the fields and direct to the consumer. Sustainable farming is key to Brooksgrove Farm’s success, as the business saw a real growth in customers taking an interest in where their flowers came from. As well as selling locally the family have created a new, native woodland by planting over 4,000 trees on their land. The UK is the world’s biggest daffodil grower, and harvests 90 per cent of the world’s total production. They are the Welsh national flower, and Wales – alongside Cornwall, Lincolnshire and Scotland – produce most of the country’s daffodils. No machines are used in the fields as the flowers are so delicate that they must all be harvested by hand. Gary Rees, owner of Brooksgrove Farm, said: “There’s been a big drive for buying sustainably as consumers become increasingly eco-conscious. "People like the connection of buying something that’s been grown by a local farm, which is why so much of our business is from Welsh florists and customers. "Once the flowers are picked they are stored in a fridge to help keep them fresh. We package the flowers in biodegradable boxes and use no plastic, sending them out the next day.” St David’s Day is one of Brooksgrove Farm’s busiest periods, but other popular times include Easter and Mother’s Day. As the largest bank for farmers across England and Wales, Barclays Business Banking counts many daffodil farmers among its clients. Gary Rees adds: “Support from Barclays has been really important to the growth of our business. At our first meeting, my relationship manager put on her wellies and walked around the farm with me. It’s great to have someone who will take the trouble to come and listen to a […]

Editorial Team at  | Website | + posts

The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.

You May Also Like

From bloom to doom: COVID-19 sees flower harvest heading for the bin

In almost every direction, row upon row of brightly-colored tropical orchids stretch…

A new twist to an old favourite

Saba had been a leading spray chrysanthemum for more than 10 years.…

Features New Varieties New perennials: Top 10 for colder climates

At the California Spring Trials earlier this year, several new perennial varieties…

Countryside Flower Shop, Nursery and Garden Center

The Top 100 – The Top 100: No. 51 | Countryside Flower…